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Hedell group ltd.
The purpose of the Hedell group is to foster startups by providing structures that generate high value, thereby assisting in the creation of globally minded businesses worldwide.
We particularly emphasize approaching advanced countries that have not yet monetized their cultural assets. Based on four pillars (beliefs) established to realize this plan, we repeatedly execute our approach to the business.
Through this, we aim to establish a firm position in the target countries and possess a multitude of uniqueness.
Our goal is to match this with businesses outside Japan and further scale up.
Moreover, by accumulating these achievements and generating capital gains, we aim to further enhance our brand power and grow the businesses and talent gathered there. This is the raison d’être of the Hedell group.
The four pillars that the Hedell group bases its standards on are :
While many advanced countries may lack the ability to create strong brands, each country harbors exceptional maison and cultural content.
A strategy that utilizes the excellent techniques of each country for high-end brand materials and processing is being implemented, tailored to the needs of various countries.
However, many companies fail to recognize the value from their own perspectives and thus cannot capitalize on their equity.
Additionally, even for businesses that could leverage this power, there may be a lack of connection with other countries’ cultures, meaning that even LVMH may not reach all of Japan’s maison.
We believe it is crucial to match these two aspects, thereby bringing significant equity to both parties by branding cultural assets on a global scale.
While a country may perceive its culture as not being monetarily valuable, it often appears highly attractive from an outsider’s perspective.
Especially in the worlds of Brand and Luxury, culture is undoubtedly one of the most cherished assets.
Paradoxically, the understanding of this cultural value often seems greater outside one’s own country.
At Hedell group, we aspire to serve as a bridge by branding the many cultural assets of each country and region through unique members and teams worldwide, thereby achieving unparalleled brand equity.
We believe that this market could be the force needed to elevate impoverished regions into economic powerhouses, and our company is comprised of teams who share this belief.
- Consulting Support and consulting for business expansion and acquisitions in Japan.
Business development rooted in Japanese regions, including collaboration with local governments and importation.
Consulting for brand development utilizing Japan’s traditional industries.
*Currently, we have contracts with over 500 traditional industries and crafts in Japan.
- Advisory Advisory services: Providing resources on a monthly fixed fee basis.
Research and business development:
Resource provision through partnerships.
| 01. | Survey - Identifying which technologies, businesses, and stakeholders in Japan to reach out to. - Determining the type of business expansion or acquisitions desired. |
| 02. | Research on Target Businesses - Conducting interviews with technicians, experts, and stakeholders desired by the client for matchmaking. - Engaging in careful negotiations to ensure successful matches. |
| 03. | Approach to Expansion - Considering whether to expand operations within Japan or to introduce Japan’s uniqueness abroad. |
| 04. | Capital Policy Formation - Explanation of business design by members knowledgeable in Japanese corporate law. - Negotiating capital transactions such as business partnerships with Japanese entities. |
| 05. | Execution of Strategy - Supporting the client to ensure appropriate matchmaking while supplementing any lacking resources. - Executing rapid variations in collaboration with domestic affiliates for your company’s optimal advancement. - Developing forecasts, planning targeted outcomes, and implementing the PDCA (Plan-Do-Check-Act) cycle. |
| Completion |
Disregarding traditional educational pathways, Issey pursued self-study in business and imperial studies, influenced by Meiji reformists, Bushido, and Buddhism. Contemplating the essence of “Japanese manhood,” he was struck by the glaring absence of cultural assets in Japan’s export portfolio, prompting involvement in global branding.
Seeking understanding from Japanese investors and businessmen with a mindset contrary to LVMH, he established Novis Inc. in 2020, specializing in branding cultural assets through a dedicated fund. Leveraging a rich consulting experience, Issey oversees investments and actively participate in business structuring; Advocating for educational reform, he also progress ventures like managing Montessori schools; To bolster our approach to culture,
Issey contributed to the establishment of ICTSG-JAPAN, a UNESCO subsidiary, and serve as its Director.
Subsequently, orchestrating mergers with synergistic ventures, Issey founded Hedell group in New York and Tokyo in 2023, aiming for further expansion.
Shoji began his career in bond sales at a foreign financial investment bank, gaining extensive knowledge and sales experience across a wide range of financial products. He started at UBS and Credit Lyonnais, then built a robust network in the industry through his roles at Lehman Brothers, Goldman Sachs, and Morgan Stanley, where he engaged in institutional investor sales.
At Man Group Japan, he achieved over 500 billion yen in assets under management as Head of Sales Planning. Utilizing his vast network and experience in the financial industry, he joined Hedell Group as a Senior Managing Director, driven by a desire to contribute to future-building ventures.
Having spent formative years in Singapore, Ryoko developed an interest in international relations and finance.
While completing her master’s at Georgetown University, she also gained experience at Center for Strategic and International Studies (CSIS) and the Eurasia Group. Upon returning to Tokyo, Ryoko spent four years at Goldman Sachs Asset before joining the founding team of Asyatt. in Niseko, Hokkaido. With a wealth of knowledge in public policy, finance and management, Ryoko makes her critical contribution to Hedell group as a generalist.
